A community built around the stories, photographs, and soul of New York City — from the cobblestone streets of the 1800s to the electric neon of the 1980s.
Discovery Rate
~50%
of all views & interactions come from non-followers — content reaches far beyond the existing community.
The core audience — 35–54, predominantly male, globally distributed but NYC-anchored — represents an affluent, culturally engaged demographic with strong affinity for heritage, authenticity, and place. With 12.2% of followers based in New York City and top-performing posts regularly reaching 100K–180K+ views, this account offers rare access to people who care deeply about New York's history and the institutions that shaped it.
Sponsored Carousel Post
A 6–10 slide editorial carousel telling the history of your institution, building, or brand — with a natural, authentic integration. Delivered in the account's established editorial voice.
Dedicated History Series
A multi-post series over 4–8 weeks exploring the full story of your property or brand. Ideal for launches, anniversaries, or heritage campaigns.
Reel Partnership
Short-form video bringing archival photography to life. Reels on this account regularly reach 100K–180K views and drive strong new-follower acquisition.
Story Takeover / Feature
Behind-the-scenes or archival deep dives delivered via Stories, driving traffic directly to your profile, website, or reservation page.
Rates are based on 2026 industry benchmarks for mid-tier Instagram creators (100K–500K followers) and reflect this account's above-average engagement, niche authority, and highly targeted NYC-heritage audience. All rates are starting points — custom packages available on request.
| Format | What's Included | Rate |
|---|---|---|
|
Carousel Post
MOST POPULAR
|
6–10 slide editorial carousel · Historical storytelling with brand integration · Caption with tag · 90-day feed presence |
$1,500
per post
|
| Reel | 30–60 sec archival video · Brand mention in caption & on-screen · High discovery reach (avg. 150K+ views) |
$2,000
per reel
|
| Single Image Post | Archival photograph with editorial caption · Brand tag or mention · Permanent feed post |
$800
per post
|
| Story Series | 5–8 story frames · Swipe-up / link sticker · Brand tag · 24-hour active, saved to Highlights |
$500
per series
|
|
Heritage Series Bundle
BEST VALUE
|
3 carousel posts + 1 reel + 2 story series · Spread over 6–8 weeks · Full historical narrative arc · 15% bundle discount applied |
$6,500
full package
|
Optional Add-Ons
Content Licensing
Rights to repurpose post in your own marketing channels
+$300–$500
Exclusivity Clause
No competing brands in same category for 30 days
+$400
Paid Boost
Promote the post as a paid ad from the account
Ad spend + $200
Introducing
NYCV × [Your Brand]
A Limited Capsule Collection
@newyorkcity.vintage offers select partners the opportunity to co-create a limited-edition apparel capsule — combining archival New York City imagery with your brand's identity. Each capsule is designed, produced, and fulfilled through an established print-on-demand platform, with zero inventory risk for either party.
Two Collaboration Models
Model A
Co-Branded Capsule
A fully co-branded limited collection carrying both the NYCV identity and your brand's name. Archival NYC imagery is curated and designed in collaboration, with both logos on the finished pieces.
Best for:
Hotels, restaurants, and cultural institutions who want merchandise that tells their specific NYC story — sold in-house or gifted to guests.
Model B
Licensed Design Drop
NYCV designs a limited apparel collection featuring archival imagery connected to your brand's history or neighborhood. Your brand sponsors the drop and is featured in the launch campaign across the account.
Best for:
Retail brands, luxury sponsors, and real estate developers who want to align with a heritage narrative without managing a product line.
Capsule Product Range
T-Shirt
Heavyweight cotton, archival print front or back
Hoodie
Pullover or zip, chest or back graphic
Hat / Cap
Dad cap or 5-panel, embroidered or printed
Tote Bag
Canvas, archival map or photo print
Jacket
Bomber or coach style, co-branded patch or print
How It Works
01
Creative Brief
We align on the historical story, visual direction, and brand integration. NYCV curates archival imagery and proposes a design concept.
02
Design & Approval
Mockups are presented for review. Both parties approve final designs before production begins. No minimum order quantities.
03
Launch Campaign
The capsule launches with a dedicated carousel post, story series, and optional reel across the NYCV account — reaching 218K followers.
04
Fulfillment
Orders fulfilled on demand through NYCV's established print-on-demand platform. No inventory, no upfront production cost for the brand partner.
Apparel Collaboration Pricing
Collaboration fees cover creative direction, design, and the launch campaign. Production and fulfillment are handled through print-on-demand at no upfront cost. Revenue share on product sales negotiated per partnership.
| Package | What's Included | Fee |
|---|---|---|
| Single Item Drop | 1 product (e.g. t-shirt or tote) · 1 archival design · Launch carousel post · 90-day storefront listing |
$1,200
+ rev share
|
| Mini Capsule | 3 products · 2 archival designs · Launch carousel + story series · Permanent storefront page |
$2,800
+ rev share
|
|
Full Capsule Collection
SIGNATURE
|
5 products (tee, hoodie, hat, tote, jacket) · Full archival design suite · Carousel + reel + story launch · Dedicated editorial post · Permanent branded storefront · Optional in-person launch event coverage |
$5,500
+ rev share
|
Why Apparel Works for Heritage Brands
Walking Advertising
Every piece worn in public is a brand impression. A guest wearing an NYCV × Hotel X tee is a story-carrier, not just a customer.
Zero Inventory Risk
Print-on-demand means no upfront production cost and no unsold stock. Orders are fulfilled individually as they come in.
Authentic Storytelling
Every design is rooted in genuine archival history — not generic NYC graphics. The story on the garment is the story of your brand.